RT @AccentureSocial: Survey: What is the most...
RT @AccentureSocial: Survey: What is the most critical capability to growth to an exec? http://t.co/XJpYvR8i62 #AccentureDigital #WEF http:…
January 24, 2014
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Accenture Customer Markets Study 2014: Digitally Contestable Markets Accelerate Growth
Unlocking growth with digital More than ever, the customer experience is what matters most. Yet thanks to the ability of today's digital technology to dissolve traditional industrial or economic boundaries and to spark sudden and lasting shifts in what customers come to expect, markets are becoming digitally contestable-created for customers' overt or latent needs and wants.