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RT @domdelport: NEW : #Disney magic&mouse reinvention http://t.co/HBoyAAEoNL Disney’s “magic” bracelets driving more people to its parks @p…
February 11, 2014
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Disney's "magic" bracelets are driving more people to its parks
In the peak December holiday period, the introduction of MyMagic+ led to around 3,000 additional visitors per day to Magic Kingdom, Disney's most popular theme park, officials said. MyMagic+ is a new Disney tool for resort guests that centers around an RFID-powered Magic Band which serves as theme park tickets and room keys, and can be used to...