RT @MarketingWeekEd: Coke says it needs to work...
RT @MarketingWeekEd: Coke says it needs to work harder in marketing to 'enhance the romance' of the Coca-Cola master brand http://t.co/gGPs…
February 19, 2014
Publicité
/http%3A%2F%2Fwww.marketingweek.co.uk%2Fpictures%2F465xAny%2FP%2Fweb%2Fe%2Fi%2Ft%2Fshare-a-coke-460-201_460.jpg)
Coke outlines 5-point marketing plan to turnaround fortunes
Coca-Cola has outlined a five-point marketing-led plan it hopes will drive a resurgence in its revenues, following successive quarters of decline in 2013. The company's CEO Muhtar Kent explained today (18 February) that it plans to make an extra $1bn in productivity savings by 2016 - the majority of which it will reinvest back into marketing - to overcome its "speed bump" year and achieve its plan to double revenues by 2020.