RT @LinkedIn: The best entrepreneurs don't start...
RT @LinkedIn: The best entrepreneurs don't start companies, they invent categories, via @StellaJordy http://t.co/NEWTmbOPpo http://t.co/P8…
March 19, 2014
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The Best Entrepreneurs Don't Start Companies, They Invent Categories
Starting a new company is hard. About 75 percent of startups fail, but that doesn't change the fact that lots of people do it every day. Inventing a new category, however, is downright herculean. It's the most challenging path an entrepreneur can take, because it requires the greatest risk and elicits a tsunami of doubters.