RT @PSFK: New pictograms decorate IKEA HQ:...
RT @PSFK: New pictograms decorate IKEA HQ: http://t.co/FP3ZMh0rLz http://t.co/VuMW0bvRuH
May 29, 2014
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IKEA Uses Quirky Pictograms To Add Humor To Headquarter Signage - PSFK
Viktor Hertz was enlisted by furniture giant IKEA to create pictograms for their headquarters in Shanghai and Sweden. The result is a series of little yellow men and women that are rather atypical of usual pictogram signage. While pictograms are a visual language where subtlety isn't expected, Hertz made images that were both obvious in their meaning and subtle in their humor.