A brand is a promise. A good brand is promise kept.
Ceci étant très (trop ?) rare pour que vous puissiez passer à coté.
Ma sœur écrit à propos des marques...
https://www.linkedin.com/today/post/article/20140626152629-1152304-a-brand-is-a-promise-a-good-brand-is-promise-kept?_mSplash=1
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A brand is a promise. A good brand is promise kept.
www.linkedin.com
Was the inspiring conclusion of Coca Cola CEO Muhtar Kent at a recent conference in London. As Marketeers, one of our biggest challenges is not as much to keep up with the pace of innovation, but to