RT @MarketingWeekEd: Pernod Ricard to use iBeacons...
RT @MarketingWeekEd: Pernod Ricard to use iBeacons to shape drinking experiences http://t.co/8rvO2LSW75
June 13, 2014
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Pernod Ricard embraces iBeacons to shape drinking experiences
Pernod Ricard is trialling proximity based marketing tool iBeacons as part of ongoing efforts to grow its brands around how people socialise with one another through technology. The drinks maker is working with mobile engagement and payment technology firm Zappit to pinpoint opportunities to push brands such as Absolut and Camp Viejo to people's smartphones.