How Yo became one of the most viral apps of all time -- step by step
A lire : Comment Yo est devenue l'appli la virale de l'histoire...
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How Yo became one of the most viral apps of all time -- step by step
venturebeat.com
Ayelet Noff, who managed PR for the launch of the viral hit Yo, gives a detailed outline of the events (and PR strategy) which led to Yo’s grand success.
http://venturebeat.com/2014/07/18/how-yo-became-one-of-the-most-viral-apps-of-all-time-step-by-step/