RT @domdelport: NEW: #Salesforce Buys #ExactTarget...
RT @domdelport: NEW: #Salesforce Buys #ExactTarget For $2.5 Billion, Gaining More Ground In Marketing Automation http://t.co/UQkYlxeqZg"
June 04, 2013
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Salesforce To Buy ExactTarget For $2.5 Billion, Gain More Ground In Marketing Automation
In an announcement released today from Salesforce.com, the popular CRM platform has entered into a definitive agreement to acquire cloud-based marketing services provider ExactTarget for approximately $2.5 billion. Unanimously approved by the boards of directors for both companies, Salesforce will pay $33.75 per share in cash for all outstanding shares of ExactTarget.