RT @MarketingWeekEd: Coke says it needs to work...
RT @MarketingWeekEd: Coke says it needs to work harder in marketing to 'enhance the romance' of the Coca-Cola master brand http://t.co/gGPs… Stephane Zibi (@StephZibi) February 19, 2014 Coca-Cola has outlined a five-point marketing-led plan it hopes will...